Yes. Lever is built as an applicant tracking system and a recruiting CRM in one platform, sold as LeverTRM ("talent relationship management"). Instead of buying a separate CRM and syncing it to an ATS, Lever keeps sourced prospects, applicants, and past candidates in one database with one profile per person. That unified model is the main reason teams pick it — and the add-on structure is the main thing to check before assuming every CRM feature is included. Teams that want always-on candidate engagement without add-ons often compare an AI Talent CRM.
What the CRM side includes
- Candidates and opportunities: Lever separates the person (candidate profile) from each pursuit of them (opportunity). One candidate can have several opportunities — a sourced outreach last year, an application this year — all on a single profile, so relationship history is never split across records.
- Nurture campaigns: multi-touch email sequences sent on a schedule you define, personalised with tokens and placeholders, aimed at passive candidates in your pipeline.
- Rediscovery: archived candidates stay searchable. Archive reasons such as "Future hire" or "Better for another role" make them easier to find, and Nurture Recommendations uses a weighted algorithm (feedback scores, notes, archive reason, stage reached, referrals, origin) to resurface strong past candidates for open roles.
- Automation: rules that tag, archive, or email candidates when triggers fire, such as stage changes or new applications.
- Candidate texting and a career site builder for engagement outside email.
What needs an add-on
Nurture in base Lever lets you send a campaign to one candidate at a time and create personal templates only. The Advanced Nurture add-on lets you enrol up to fifty candidates in a campaign at once and share nurture templates across the team. For a team that plans to run pool-wide re-engagement, that difference matters more than any feature list.
When Lever's CRM is enough
Lever's CRM side fits in-house teams who want sourcing, nurture, and hiring in one system without managing an integration. Teams often look further when they need:
- Event management and recruitment marketing at enterprise scale.
- Agency workflows built around clients, job orders, and placements.
- Conversational, always-on engagement that runs without a recruiter starting each campaign.
Questions to ask before relying on it
- Which nurture features are in our package, and is Advanced Nurture included?
- How are archive reasons configured, and do recruiters use them consistently?
- Can we report on how many hires came from rediscovered or nurtured candidates?